# Base new logo (2025)

> Base launched a new logo on 16 Jul 2025, designed by Base in-house. New logo and identity.

## Key facts

- Brand: Base
- Launched: 16 Jul 2025
- Studio: Base in-house
- Typeface: Base Sans and Base Mono
- What changed: New logo and identity.
- Industry: Crypto
- Logos: https://rebrandlog.com/rebrands/base/before.webp (before), https://rebrandlog.com/rebrands/base/after.webp (after)

## Sources

- https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_base_done_in_house.php
- https://blog.base.org/a-new-day-one
- https://brand.base.org/
- https://brand.base.org/core-identifiers
- https://brand.base.org/color
- https://brand.base.org/typography
- https://www.coindesk.com/tech/2025/07/17/coinbase-wallet-becomes-base-app-in-major-rebrand
- https://www.linkedin.com/feed/update/urn:li:activity:7352026508988764161

## Cite this

Rebrand Log, "Base new logo (2025)", https://rebrandlog.com/rebrand/base/, last updated 2025-07-16.