# Gusto new logo (2026)

> Gusto launched a new logo on 1 Sep 2026, designed by Smith & Diction. New identity.

## Key facts

- Brand: Gusto
- Launched: 1 Sep 2026
- Studio: Smith & Diction
- Typeface: Gusto Brut and Gusto Matter
- What changed: New identity.
- Industry: SaaS
- Logos: https://rebrandlog.com/rebrands/gusto/before-official.svg (before), https://rebrandlog.com/rebrands/gusto/after-official.svg (after)

## Sources

- https://www.underconsideration.com/brandnew/archives/new_identity_for_gusto_by_smith_diction.php
- https://gusto.com/company-news/gusto-brand-refresh-2026
- https://www.linkedin.com/posts/gustohq_weve-got-a-new-look-bolder-brighter-activity-7500550578897453058-tl9p
- https://www.linkedin.com/posts/smith-diction_new-work-for-gusto-this-summer-we-activity-7503159226148597760-vln6

## Cite this

Rebrand Log, "Gusto new logo (2026)", https://rebrandlog.com/rebrand/gusto/, last updated Oct 26, 2026.