# Mixpanel new logo (2023)

> Mixpanel launched a new logo in Apr 2023, designed by Mixpanel in-house. New logo and identity.

## Key facts

- Brand: Mixpanel
- Launched: Apr 2023
- Studio: Mixpanel in-house
- What changed: New logo and identity.
- Industry: SaaS
- Logos: https://rebrandlog.com/rebrands/mixpanel/before.webp (before), https://rebrandlog.com/rebrands/mixpanel/after.svg (after)

## Sources

- https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_mixpanel_done_in_house.php
- https://mixpanel.com/blog/brand-is-behavior/
- https://pauljun.me/project/mixpanel
- https://annieszafranski.com/work/mixpanel-rebrand/

## Cite this

Rebrand Log, "Mixpanel new logo (2023)", https://rebrandlog.com/rebrand/mixpanel/, last updated 2026-10-21.