# Perplexity new logo (2023)

> Perplexity launched a new logo in Aug 2023, designed by Smith & Diction. New asterisk/revolving-door symbol and lowercase FK Display wordmark.

## Key facts

- Brand: Perplexity
- Launched: Aug 2023
- Studio: Smith & Diction
- Typeface: FK Display, FK Grotesk and FK Grotesk Neue
- What changed: New asterisk/revolving-door symbol and lowercase FK Display wordmark.
- Industry: AI
- Logos: https://rebrandlog.com/rebrands/perplexity/before.svg (before), https://rebrandlog.com/rebrands/perplexity/after.svg (after)

## Sources

- https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_perplexity_by_smith_diction.php
- https://medium.com/smith-diction/branding-perplexity-ai-70eb2cb2ef48
- https://smithdiction.substack.com/p/branding-perplexity-ai-70eb2cb2ef48

## Cite this

Rebrand Log, "Perplexity new logo (2023)", https://rebrandlog.com/rebrand/perplexity/, last updated 2026-10-21.